New Louisiana-Based Bank, ViZ Bank and Trust (In Organization), Prepares for Spring 2022 Launch
Company hires New Orleans native Laurie Vignaud as CEO
NEW ORLEANS – (December 15, 2021) - ViZ Bank and Trust (In Organization) today announced that it is scheduled for a spring 2022 launch with newly-appointed CEO Laurie Vignaud.
ViZ submitted applications for a Louisiana banking charter with the Office of Financial Institutions and for federal deposit insurance with the FDIC. Because bank consolidation has recently moved many bank headquarters out of the state, ViZ seeks to be the first bank chartered in Louisiana and headquartered in New Orleans in more than 10 years.
ViZ’s business model will focus on local businesses, communities and working families, providing greater access to capital and high-tech banking services to businesses and individuals. ViZ will offer specialized programs to support minority and women-owned business enterprises and veteran-owned contractors. As part of its community reinvestment, ViZ will establish the Fresh Start Program to assist formerly incarcerated individuals and their families to productively re-enter their communities.
Vignaud began her banking career in New Orleans as an executive assistant and has more than 35 years in banking and community development. She last served as CEO of Unity National Bank in Houston, where she improved financial performance, established profitability and increased capital. Previously, Vignaud served as president of Capital One Bank’s Community Development Corporation and senior vice president of Community Development Banking for Capital One’s South-Central Region. Her current role at ViZ makes Vignaud the only female, African American CEO in Louisiana.
“Laurie’s career trajectory has taken her from working for the executives of a bank to becoming the chief executive officer of a bank,” said Henry Coaxum, ViZ’s chairman of the board. “With the experience she’s gained along the way, the leadership team believes she is well-matched to ViZ’s corporate mission and community commitment.”
“Providing access to capital for those who have been marginalized is my highest goal in banking, and I have spent my career working to create access for these overlooked and underserved communities,” Vignaud said. “Financial resources should be available for everybody, not just those from historically powerful groups. I’m excited to continue this work on behalf of all communities, especially those right here in New Orleans.”
ViZ Bank and Trust (In Organization) anticipates opening in spring 2022 upon completing its planned $45 million capital raise. Along with its seven-day a week flagship branch headquartered in New Orleans, ViZ plans to expand to several other major metropolitan areas. For more information, visit https://www.viz-bank.com/.